Microsoft Internal Job Description
Commercial Account Manager
Job Title: | Commercial Account Manager (AM) – Nigeria | ||||||||||||||||||||||||||||||||
Date: | Oct 2010 | ||||||||||||||||||||||||||||||||
Proposed Level: | Please contact your local HR representative. | ||||||||||||||||||||||||||||||||
Evaluated Level: | |||||||||||||||||||||||||||||||||
Reports to: | Nigeria EPG Lead | ||||||||||||||||||||||||||||||||
FLSA Status: | |||||||||||||||||||||||||||||||||
Summary of Job Profile | |||||||||||||||||||||||||||||||||
Why does the Commercial AM role exist? The Commercial Account Manager (AM) role adds value to Microsoft by delivering a well-managed, profitable and growing business produced through relationship excellence and sales excellence practices where the customer views the AM as trusted advisor. The success of the business is measured in the following ways: § An expanding footprint in accounts through year-over-year percentage increase in customer addressable revenue (AR). § Account growth through increased signed EA renewal rates and net-new opportunity revenue while meeting annual revenue targets. § Year-over-year growing integration of partners and services in key wins. § Year-over-year increase in customer satisfaction as measured by Relationship Management scores. § Reciprocal Conditions of Satisfaction (COS) in place for each account that meet quality standards defined by Sales management and included as part of a comprehensive up-to-date account plan. § Business value discussed in every discussion and every proposal with the customer. § The customer is current on the installation and use of current products available through the EA or SA. and realizes the value of new capabilities aligned to the Microsoft roadmap What deliverables does the Commercial AM produce that add value to Microsoft? The Commercial AM role adds value by producing (See Account Management Profile of Excellence for a full description):
How is the Commercial AM role unique from other Account Manager roles? The Commercial AM role is unique in the following ways: § Capability to develop and provide value to CIO and LOB director relationships. § Scale through partners and extended teams. § Sales cycles generally up to 12 – 24 months. § Greater degree of industry versatility (Oil and Gas Industry Knowledge Preferable) § Sales engagements can cross-sectors and verticals with various agreements, different product set, competition, pricing, etc. § Sales Collaboration required for corporate accounts that are downstream to a Major multinational or Global HQ. § Greater territory element to account management. § Account long term potential (LTP)—minimum $1M annual (for Mature) and minimum of $500K (for Emerging). § Provides coaching to peer account managers. § Account ratio 1:18 (on average). What are the key initiatives and challenges facing the Commercial AM role over the next 6 months to 3 years? The key initiatives and challenges facing the Commercial AM role are:
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Summary of Role in Microsoft’s Business Processes | |||||||||||||||||||||||||||||||||
Results | What business results is this role accountable for? The Commercial AM role is responsible for delivering a well-managed business of customer accounts that meets or exceeds revenue targets through demonstrated value to the customer, relationship and sales excellence practices and representing One Microsoft in the Enterprise. How does the Commercial AM role drive toward these results? The Commercial AM drives towards these results by demonstrating the following ten world class selling traits:
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Position Scope | In what ways and levels does this role affect Microsoft: department-wide impact, division-wide impact, domestic only, worldwide, etc.? The Commercial AM role affects Microsoft in a variety of ways; directly at the customer account level and indirectly impacts industry and the community within a specified geography or territory. The Corporate AM role focuses on up to ten accounts on average. The Corporate AM role must successfully sell into and develop relationships with customers across multiple industries with varied business processes and organizational objectives while scaling through partners and extended teams in sales engagements that can be cross-sectors and verticals. | ||||||||||||||||||||||||||||||||
Decision-Making | What are the key decisions that this role makes? What is the importance of these decisions? On what decisions would this role need to defer to its manager or customer? The key decisions made by the Commercial AM role are: · How to establish and expand key relationships (executive, IT, Line of business) across the customer organization. · How to develop the Microsoft roadmap and strategy (account plan) that aligns with the customer’s business initiatives to further expand Microsoft technologies within each account? · What Microsoft resources are best positioned to help meet the goals and objectives for each account as well as the Corporate AM’s growth strategy as defined within the account plans? · Determine the best licensing vehicles to keep the customer current in their use of MSFT technology. · What is the best way to position a commercial proposition (return on investment) to the customer? · Who are the individuals in key roles in the customer account who should receive Microsoft’s CPE survey and ensure Microsoft is servicing the account to drive optimal satisfaction. These decisions impact the probability and success of opportunities moving to close. The Corporate AM role defers to the customer for insights into business pains and opportunities. The Corporate AM role defers to the manager for decisions on moving opportunities forward and escalating issues as needed. | ||||||||||||||||||||||||||||||||
Strategy and Development | To what extent is the role responsible for the strategy, design, development, rollout or implementation of programs, products and/or services? The Commercial AM role is responsible for creating and maintaining account plans that define a strategy for each account and gathering input into these plans from team members. The Corporate AM role is also responsible for continuously reinforcing the importance of adopting/deploying solutions. | ||||||||||||||||||||||||||||||||
Communication/ Business Relationships | What other internal communication/business relationships does this role have with management, direct reports, peers and positions outside immediate work group? What is the purpose/type of communication: data collection, negotiation, status reports, etc.? The Commercial AM role works with the following internal resources:
The primary purpose of communication is to ensure success of each opportunity that has been identified. The Commercial AM role’s communications also involve reporting back on account plans, pipelines and customer business pains and opportunities. | ||||||||||||||||||||||||||||||||
What type of external communication/business relationships does this position have with vendors, partners, press and etc.? The external communication and business relationships center primarily customers and partners, and external consultants, as relevant. | |||||||||||||||||||||||||||||||||
What key stakeholders (roles, departments, and business functions) does this role rely on to achieve its goals? What key stakeholders does this role impact? The Commercial AM role relies on and impacts all of the roles identified above to achieve its goals. These key stakeholders also rely heavily on the Corporate AM role to meet their goals. | |||||||||||||||||||||||||||||||||
Candidate Profile | |||||||||||||||||||||||||||||||||
Qualifications | |||||||||||||||||||||||||||||||||
Area Qualification | Description of what is required/preferred | ||||||||||||||||||||||||||||||||
Experience | What work experience is essential to the job? How many years of previous work experience would it typically take to gain sufficient experience in these areas to minimally fill this job role? | ||||||||||||||||||||||||||||||||
What type of supervisory or management experience would be necessary to fulfill the job requirements, if any? No supervisory or management experience is required. Extensive experience in leading teams is required. | |||||||||||||||||||||||||||||||||
Education | What education is typically required for the job? Required Preferred Required Preferred Associate’s Degree PhD | ||||||||||||||||||||||||||||||||
Professional Training and Certification | Sales and partner management, complex sales training (e.g., Miller Hyman, Spin, Michael Bosworth, Holden, TAS – Target Account Selling, etc.), sales methodologies (equivalent to MSSP), broad evangelism through events (presentation skills), effective marketing tactics, negotiation, financial analysis, Line of Business applications, business process consulting or automation, CRM (Siebel or other), industry-specific certifications if applicable). | ||||||||||||||||||||||||||||||||
Comparable Jobs | |||||||||||||||||||||||||||||||||
Source | Comparable Jobs | ||||||||||||||||||||||||||||||||
Internal | IAM (Inside Account Manager), SSPs (Solutions Sales Professional)s, SE (Services Executive), PAM Solutions | ||||||||||||||||||||||||||||||||
External | Account Director, Sales Manager, Consultants who have been on quota | ||||||||||||||||||||||||||||||||
Non-Microsoft Prior Work Experience | |||||||||||||||||||||||||||||||||
Job-Specific Skills and Knowledge Support development and maintenance of the following skills and knowledge *Refer to the Appendix on page 4 for full details on skill/knowledge levels | |||||||||||||||||||||||||||||||||
Subject Matter Expertise | |||||||||||||||||||||||||||||||||
Industry Expertise | |||||||||||||||||||||||||||||||||
Microsoft Products | · 100 Level knowledge of Microsoft Licensing · 100 Level knowledge of basic Microsoft platform technologies · 100 Level knowledge of mission-critical Enterprise products | ||||||||||||||||||||||||||||||||
Competitor/ Partner Products | · 200 Level knowledge of major competitors, including Local/Regional and industry-specific competitors · 200 Level knowledge of the business value of partner Line of Business solutions and their sales/implementation models, including Local/Regional and industry-specific partners | ||||||||||||||||||||||||||||||||
Hiring Profile Seek candidates possessing the following indicators of success | |||||||||||||||||||||||||||||||||
· Embodies Microsoft core values of: o Integrity and honesty o Open and respectful o Big challenges o Passion o Accountable o Self-critical · Has strong time management and prioritization skills; is organized and methodical in his/her approach. · Has passionate attitude for sales, technology and customers as an enabler for a company’s growth. · Is experienced in building relationships with CXOs and business decision-makers. · Has the “discipline” of working with people; is structured in his/her approach to leading teams through complex technology solution sales. · Is experienced and adept at getting people working towards a common goal; consistently demonstrates strong people management skills. · Is tough skinned; shows no fear in the face of challenges; is someone who doesn’t take things personally. · Knows how to deliver on promises. · Is creative, innovative; is often seen as visionary in his/her approach. | |||||||||||||||||||||||||||||||||
Summary of Sales Competencies and Proficiency Targets | |||||||||||||||||||||||||||||||||
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Appendix: Job-Specific Skills and Knowledge Levels The following defines the 100 to 500 level scale used in the Job-Specific Skills and Knowledge section above | |||||||||||||||||||||||||||||||||
Skill and Knowledge Level Descriptions | |||||||||||||||||||||||||||||||||
Level 100 | Conversant. Aware of key issues associated with the technology or skill, where and why it is appropriate to use, and major limitations on applicability. Knowledgeable of appropriate terminology. Aware of limitations of own knowledge, and of how and when to seek additional expertise. | ||||||||||||||||||||||||||||||||
Level 200 | Literate. Has received in-depth training in the technology or skill, and is knowledgeable on methods and procedures for its application. Capable of practicing the technology or skill, but lacking in substantial real-world experience in execution and implementation. | ||||||||||||||||||||||||||||||||
Level 300 | Practitioner. Fully trained and competent in the technology or skill, with appropriate real-world experience in its application. Uses the technology or skill on a regular basis, and is knowledgeable of business, technical, and other challenges and critical success factors for implementation. | ||||||||||||||||||||||||||||||||
Level 400 | Fluent. An acknowledged leader in the use and implementation of the technology or skill, with multiple instances of successful implementation of the technology or skill, including success stories and case studies to demonstrate credibility with customers, partners, and Microsoft employees. | ||||||||||||||||||||||||||||||||
Level 500 | Expert. Globally acknowledged expert on technology or skill, with authorship of key technologies or of published materials contributing to understanding of the field. Able to explain reasoning behind key technical architecture choices. Leader in developing Journeymen and in creation of course content for advancing the state of Microsoft’s Corporate capabilities. | ||||||||||||||||||||||||||||||||
This job description has been designed to indicate the general nature and level of work performed by employees within this role. The actual duties, responsibilities, and qualifications may vary based on assignment or group. | |||||||||||||||||||||||||||||||||
Microsoft is an equal opportunity employer and does not discriminate against individuals on the basis of race, gender, age, national origin, religion, marital status, veteran status, or sexual orientation. | |||||||||||||||||||||||||||||||||